Most people don't know that we've worked on licensing projects. One client had us helping negotiate his licensing deal. There was a moment when having a clear strategy and then asking one question added about $50k to the client's deal.
On this Episode, I'm going to do an entire Product Business Show about licensing.
- What makes it easier to get a licensing deal.
- How to kill a deal faster than you can imagine (just in case you want to be really UNsuccessful & frustrated. :)
- What makes a deal messier than a 2 year old with an ice cream cone.
- Why getting the deal isn't really the main goal.
