Today, we welcome our special guest, Michele Hansen. Michele is the co-founder of the Software-as-a-Service company Geocodio, along with her husband Mathias. Prior to being an entrepreneur, Michele was a product manager in financial publishing and a project manager for a web development agency.
She’s also a co-host of the Software Social Podcast, a weekly conversation between two SaaS founders… self-described as “one just starting out, and one who’s established.”
Michele is the author of an excellent book on customer interviewing, “Deploy Empathy”, which we are certain to get into today.
Referenced on the show:
Deploy Empathy, Michele Hansen
When Coffee and Kale Compete, Alan Klement
Just Enough Research, Erica Hall
Customer Visits, Edward McQuarrie
Interviewing Users, Steve Portigal
Never Split the Difference, Chris Voss
The Pragmatic Programmer, David Thomas & Andrew Hunt