Healthcare consulting research consistently shows referrals drive 50–70%+ of specialty care volume, yet most orthopedic practices underinvest in referral channels and overspend on digital ads without a mechanism to convert attention to appointments. This week, Alisa Conner breaks down the 3 structural gaps that create revenue leaks in orthopedic practices, including what closed-loop tracking means, why referral relationships need processes rather than hope, and how the math compares between cold advertising and structured referral channels.
If your OR blocks aren't full and your marketing team can't tell you how many patients each tactic produced, this episode is for you.
Alisa Conner addresses a pattern documented across healthcare consulting research and hospital system data: specialty practices routinely underinvest in the channels — professional referral relationships, physician liaisons, structured partner networks — that consistently generate their highest patient volume, while overweighting budgets toward digital advertising that lacks a mechanism to convert attention to appointments.
In this episode, Alisa walks through:
Resources: Revenue Leak Assessment: https://alisaconner.com/assessment Book an Exploratory Call: https://tidycal.com/alisaconner/exploratory-call
