You left traditional medicine and opened your concierge or direct primary care practice, and now patients aren't joining as fast as you hoped. If you're lowering your price, adding perks, working longer hours, or asking everyone you know for referrals, you're not alone, and you may be rebuilding the very life you tried to escape.
In this episode of The Profit Loop, Alisa Conner brings back the idea that started this show in 2017, "Feed You, Feed Your Business." She explains the Walmart-or-Nordstrom choice every practice makes when it discounts, what patients really mean when they say "it's too expensive," and why more features can overwhelm people instead of convincing them. You'll hear her personal stories about a pelvic floor specialist who never revisited the timeline, the endocrinologist her family left and then rejoined, and her mom waiting for the next gym promotion. She also walks through the math on how a $50 discount on 100 members costs $60,000 a year and requires about 34 new members to replace.
Alisa closes with a 3-step plan: design your business around the life you want, set a price you'll stick with, and tie that price to what it means for your patients.
