In this episode, Nicole sits down with Ellen Tucker of PPAI for an inside look at the promotional products industry’s biggest event of the year: The PPAI Expo.
Whether you're a first-time attendee or an industry veteran, this conversation is packed with insights on how to navigate the show, make the most of your time, and understand why Expo remains the heartbeat of the promo industry.
Ellen shares:
✔ What makes The PPAI Expo unique
✔ Why planning ahead is the key to surviving (and loving) the show
✔ How attendees can maximize connections, education, and product discovery
✔ Behind-the-scenes details on how a massive event like Expo is designed and executed
✔ Sneak peeks at new activations—including the Expo Exchange and returning fan-favorites like The Pitch
Nicole also reflects on her first Expo experience, offering advice for newcomers (hint: wear comfortable shoes and make a walk list!).
If you’re attending The PPAI Expo—or simply want to understand why it’s such a defining event for the promo world—this episode is for you.
🎟 Haven’t registered yet? Get all the details at ppai.org.
