In this episode, Seth Bradley sits down with Reed Goossens, who shares how he earned his first and most recent million, from humble beginnings to strategic diversification. Reed Goossens explains that his first million came through hard work in multifamily syndication and private equity, while his latest focus is building long-term value through a new CPA roll-up business.
Seth Bradley and Reed Goossens discuss adapting to changing market conditions, lessons learned from real estate, and how creating multiple cash-flowing verticals can sustain growth even when traditional deal flow slows.
Bullet Point Highlights:
* Made first million through multifamily real estate syndications and private equity deals.
* Came from humble beginnings and built wealth through hard work and capital raising.
* Views business like planting oak trees — long-term investments that yield future rewards.
* Earned equity stakes in multiple businesses, creating wealth “on paper.”
* Launching a CPA roll-up business to acquire and merge accounting firms.
* Pivoted from multifamily when deal flow slowed in 2023–2025 to diversify income streams.
* Focused on creating recurring, cash-flowing income for the GP side.
* Plans to cross-sell CPA firm clients into real estate investments.
* Sees synergy between tax strategy and real estate investing opportunities.
* Believes diversification and long-term thinking are key to sustainable wealth.
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
Reed Goossens’s Links:
https://www.instagram.com/reedgoossens/?hl=en
https://www.linkedin.com/in/reed-goossens/
https://www.facebook.com/reedgoossenspage/
https://www.youtube.com/@ReedGoossensREI
https://reedgoossens.com/
