In Episode 8 of Real Estate Rewind, Samantha DeBianchi of Million Dollar Listing Miami speaks with host, Nick Baldwin. DeBianchi describes how she became a thought leader in real estate with a globally recognized brand. She shares how she created opportunities for herself on television and beyond.
Episode Highlights:
- Samantha DeBianchi started her first business in first grade selling her parents’ possessions and her own toys to classmates.
- She works without a publicist. Every time she’s been on television, they’ve booked through her directly.
- Early in her career, she wrote articles for the local newspaper for free.
- She was willing to see the long-term benefits of doing work for free.
- DeBianchi works with people, not price.
- She sees so many agents focusing on the deal instead of the people in front of them.
- Present your clients with great opportunities.
- DeBianchi owns nine properties that she rents out with Airbnb.
- She enjoys combining her background in hospitality with her love of real estate.
- Her vlog showcases what she has done with these investment properties.
- When she knew she wanted to be on tv, she received media training.
- They gave her one chance to do well and loved how she performed. They asked her back many times.
- Not everyone will be good at being on tv.
- DeBianchi and Nick Baldwin discuss being a niche celebrity.
- Million Dollar Listing helped her business in a major way.
- A very small percentage of realtors can go on television.
- This is still a people-based business.
- She feels that technology takes her further away from her clients.
- DeBianchi describes her methods for staying in touch with clients and building genuine, caring relationships with them.
- DeBianchi Real Estate currently has six agents.
- DeBianchi shares some of her skepticism about large real estate teams.
- What good is having an enormous business if you can’t enjoy life?
3 Key Points:
- Create opportunities for yourself by being the authority.
- Be willing to do free work, such as writing articles or being interviewed. You’ll gain value.
- This is a people-based business. Don’t get lost in social media.
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