n Episode 9, realtor Ken Pozek speaks with Nick Baldwin, host of Real Estate Rewind. Pozek describes the many ups and downs he has faced in his evolution as a realtor, from buying his first home at 18 to leading a successful team in Orlando, Florida. Pozek shares his actionable strategy for building your business from referrals.
Episode Highlights:
- Ken Pozek started his real estate career at 18 when he bought his first home with no money down.
- He was an investor/flipper when the market crashed in 2008.
- At that time, he cold-called banks to get into the REO business.
- In 2012, his business strategy had to adjust again. He refocused on open houses and building his database.
- He has always had a coach to help him through these transitions.
- You’ve got to do a little bit of everything to thrive in this business.
- Pozek moved his family to Orlando and built a new business in a place where he didn’t know anyone.
- In Florida, he built his business on agent referrals.
- Provide value to other agents to build your agent-to-agent business.
- Pozek shares his strategy for building his agent database.
- When you take notes at conferences, offer to share those notes and capture addresses.
- Pozek shares his strategy for holding successful open houses.
- Baldwin shares his strategy to capturing physical addresses at open houses.
- Handwritten thank-you notes are a dying art.
- Hiring is hard because we don’t do it very often.
- They discuss how Pozek’s team generates leads.
- Pozek describes a mistake he made in his business that only made him better.
- He does not work on Sunday and approaches work-life balance through counter-balance.
- When Pozek moved to Orlando, he immediately began creating video content.
- He regularly receives leads from YouTube.
- Baldwin and Pozek share reading recommendations.
3 Key Points:
- You can evolve and adapt as you face different challenges in your business.
- If you want to build agent referrals, find a way to provide value to other agents.
- Think outside the box to refocus your business model when things aren’t working.
Resources Mentioned:
