Popagenda is a publisher for hire. It offers services like business development, public relations, platform release support, trailer editing, and more to indie teams behind hits like Bugsnax, Cuphead, and Toem. Co-founder Nick Verge joins us this week to discuss publishing as a service, how Popagenda has built its brand, and how the company is growing.
Timecodes:
0:00 - Intro / Getting to Know Nick (God of War Ragnarök, Dome Keeper, Star Wars: Andor, The Bear)
17:13 - What is Popagenda?
23:22 - What does it mean to be a publisher for hire?
31:15 - How do you manage marketing expectations for indie studios?
34:13 - The origins of Popagenda
41:04 - How did the team choose the Popagenda name?
42:52 - Popagenda’s new job openings
50:13 - Popagenda’s indie brand
54:06 - Favorite examples of Popagenda’s work (Bugsnax, Toem, Cuphead: The Delicious Last Course, Playdate)
1:01:04 - The future of Popagenda
Follow Nick on Twitter @NicolasVerge, and learn more about Popagenda at popagenda.co. Follow the podcast on Twitter @RealTimeStrats, and email us any questions at podcast@triplepointpr.com.
