Ron Steele is with us in this episode. He is part of Steele Brothers Real Estate with Edina Realty. Today, he’ll be talking to us about his long and storied career in real estate, how Steele Brothers uniquely market their listings to create interest, and what it’s like to work with Steele Brothers as a buyer.
On this episode:
- Why Ron initially got into real estate.
- Making the switch from newspaper ad man to realtor.
- About the Steele Brothers team.
- Creating a great customer experience through a diverse team.
- The benefits of having a team versus being a one-man band.
- How the Steele Brothers maintain their volume of listings.
- A look at Luke’s marketing strategy secrets.
- Maximising the property exposure.
- What is the process of listing property with Steele Brothers?
- The benefit of maintaining property inventory.
- Tapping into withheld listing potential.
- Creating and maintaining a collaborative network of information sharing.
- Taking advantage of the current market as a seller.
- Predicting the levelling of the market.
- The increased current crop of educated buyers and how it is influencing the market.
- The buyer’s timeline and Ron’s role in that.
- Creating dress rehearsal offers for buyers and how they help.
- The importance of having patience in the process.
- About Ron’s wife and business partner Diane and her role in their business.
- Diane’s experience in design.
- Why it’s crucial to care about people in the realtor business.
- Building a real estate team that stays together.
Contact Ron and Diane May:
RonaldSteele@edinarealty.com 612-991-5710
DianeMay@edinarealty.com 612-961-7333
