In this episode of The Remote CMO, Siobhan Hayes, Director of Marketing at Float, shares her experiences in leading a remote marketing team for a SaaS company that specializes in resource management software. Siobhan discusses the strategies that have enabled Float to build a cohesive, high-performing team in a fully remote environment, as well as the unique challenges and opportunities of remote work in the SaaS industry.
Key Topics Discussed
- The importance of establishing clear communication protocols for remote teams.
- How Float maintains a strong company culture despite being fully remote.
- Strategies for effective onboarding and integration of new team members in a remote setting.
- The role of flexibility in managing a remote marketing team across different time zones.
- Approaches to maintaining productivity and accountability in a remote-first environment.
- Challenges and solutions for fostering collaboration in a geographically dispersed team.
- The impact of remote work on the evolution of marketing strategies at Float.
