🚀 Think your product is ready for Product-Led Growth? Think again.
In this episode of RevOpsAF, host Camela Thompson sits down with Lauren Knight, a seasoned RevOps expert who's spent the last decade building go-to-market foundations for early-stage startups. Lauren breaks down the harsh reality: most PLG dreams fail on day one because companies rush into it without the proper foundation.
What You'll Learn:
• The real definition of Product-Led Growth (it's not just a free trial!)
• Critical signs your product ISN'T ready for PLG
• Essential infrastructure requirements before making the switch
• Why time-to-value is everything in PLG success
• The hybrid approach that actually works
• Realistic timelines for PLG implementation (spoiler: it's not 90 days)
• How to identify if your customers are telling you they're ready
Featured Expert: Lauren Knight - RevOps expert specializing in go-to-market operations for early-stage startups.
🤝Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-knight725/
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