Ever feel like you're drowning in AI hype while your actual problems remain unsolved? You're not alone. In this episode of RevOpsAF, host Matthew Volm sits down with Em Wingrove, Chief Marketing Officer at Aptitude 8, to cut through the noise and deliver practical AI strategies that actually work.
Em shares why 95% of AI initiatives fail (spoiler: it's not the technology), how to start small with independent use cases, and the specific AI plays that are transforming go-to-market teams right now. From attribution engines to content assistants, discover the frameworks that turn AI from overwhelming buzzword into revenue-driving reality.
🎯 Key Topics Covered:
• Why AI overwhelm leads to disengagement (and how to fix it)
• The difference between top-down vs. bottom-up AI adoption
• Ready-to-implement AI plays for marketing-to-sales handoffs
• How to build AI solutions without being an AI expert
• The importance of data readiness before AI implementation
• Real examples of AI automation in HubSpot
💡 Featured Speakers:
• Matthew Volm - Co-host, RevOpsAF Podcast (https://www.linkedin.com/in/matthewvolm/)
• Em Wingrove - Chief Marketing Officer, Aptitude 8 (https://www.linkedin.com/in/emilywingrove/)
🔗 Learn More:
#RevOps #AI #ArtificialIntelligence #RevenueOperations #SalesOps #MarketingOps #HubSpot #GTM #B2B #SalesAutomation #MarketingAutomation #RevOpsCoop
