Fear, trust, and perception drive more business decisions than spreadsheets ever will. In this special series, Alec Broadfoot and Casey Brown dive into the psychology behind pricing and leadership:
Why pricing isn’t math, it’s psychology — and how fear and perception shape buying decisions.
Why core values alignment is the gatekeeper in hiring, and how complementary strengths unlock team performance.
How negativity bias and the illusion of safety keep leaders stuck in the status quo.
Why the real risk isn’t raising the price or paying more for an A-player — it’s staying stuck in average results.
At VisionSpark, we believe hiring is just as much about psychology as pricing. Resumes may show data, but success comes from understanding people, values, and leadership potential. These conversations challenge leaders to rethink how they approach growth, risk, and the people they surround themselves with.
