Description

Summary
 
Lego faced financial trouble in the early 2000s due to the emergence of digital distractions. The new CEO, Jorgen Vig Knutstorp, embraced authenticity and refocused on Lego's core values. He introduced Lego Ideas and formed strategic partnerships with franchises like Star Wars and Harry Potter. Authenticity is crucial in leadership because consistency builds confidence, transparency transforms teams, and integrity inspires influence. Consistency cultivates confidence by being the same person in every situation. Transparency is about being open and honest, creating a predictable environment that fosters trust. Integrity is the backbone of authenticity, doing the right thing even when no one is watching.

Keywords
 
Lego, financial trouble, authenticity, core values, Lego Ideas, strategic partnerships, Star Wars, Harry Potter, consistency, confidence, transparency, trust, integrity, influence
 
Takeaways

• Authenticity is crucial in leadership because it builds trust and fosters a predictable and secure environment.
• Consistency cultivates confidence by being the same person in every situation.
• Transparency transforms teams by creating an open and honest environment where ideas and concerns can be shared.
• Integrity inspires influence by doing the right thing even when no one is watching.

Sound Bites

• "Struggling with plummeting sales and a market that had moved on, Lego was teetering on the edge of financial ruin in the early 2000s."
• "His authentic approach revived that company and really transformed them into the global success story that they are today."
• "Consistency cultivates confidence."

Books Mentioned

• Dare to Lead: Brave Work. Tough Conversations. Whole Hearts, by Brene Brown
• The Five Dysfunctions of a Team: A Leadership Fable, by Patrick M. Lencioni