The Wizard of Oz Marketing Plan: Embracing Your Personal Brand Journey
In this inaugural episode of 'Rooted Business,' host Leslie, a certified coach with 10 years of experience in sales and marketing, introduces a unique marketing philosophy inspired by 'The Wizard of Oz.' She discusses the roles of Glinda, Dorothy, and the Wicked Witch of the West as analogies for different aspects of personal branding and audience engagement. Leslie emphasizes the importance of authenticity, serving your audience, and recognizing the human elements in business. She encourages listeners to balance being a confident guide like Glinda, while also embracing their vulnerabilities like Dorothy, and avoiding negative tendencies symbolized by the Wicked Witch of the West. Her goal is to help Christian entrepreneurs grow their audience and income in a way that feels authentic and glorifying to God.
00:00 Introduction to Rooted Business
00:29 Growing Your Audience Authentically
01:37 The Wizard of Oz Analogy
04:49 Understanding Your Personal Brand
08:17 Balancing Glinda and Dorothy
18:56 Dealing with the Wicked Witch of the West
25:55 Practical Tips for the Week
31:42 Conclusion and Next Steps
WANT TO BE COACHED BY LESLIE? Join her business GROUP membership here : https://www.patreon.com/LeslieBurris?utm_campaign=creatorshare_creator
WANT 1:1 COACHING?
EMAIL LB AT HELLO@LESLIEBURRIS.com
FOLLOW LB ON INSTAGRAM: www.instagram.com/leslie__burris
** This video contains music from Shutterstock, licensed by Splice video editing app. **
