What happens when two brilliant minds from the world of information architecture team up to create a podcast that’s part leadership playbook, part intellectual high-wire act? That’s exactly what Harry Max and Jorge Arango set out to explore with their new podcast, Traction Heroes. Lou Rosenfeld chats with two and learns how they envision their project and how their podcast differs from traditional interview formats.
Instead of scripted discussions, Traction Heroes features Harry and Jorge reading thought-provoking passages from books to each other—without prior preparation—sparking impromptu, insightful conversations. The goal? To decode complex ideas and turn them into actionable advice for leaders and decision-makers. The pair leverage their complementary strengths: Harry’s applied, results-driven approach, and Jorge’s deep, theoretical mindset. Together, they aim to help listeners gain traction in their careers and lives, all while keeping the dialogue engaging and accessible.
Launching in January 2025, the podcast avoids technical or siloed jargon, and focuses on practical tools for structuring decisions and creating meaningful outcomes. Available on major platforms and at TractionHeroes.com, the show promises a fresh take on leadership and decision-making.
0:00 - Meet Jorge and Harry
2:35 - Introducing Jorge and Harry’s podcast
6:20 - How this podcast will be different
11:03 - The broadness of information architecture
15:25 - 5 reasons to use the Rosenverse
18:18 - The format of the podcast
26:46 - Traction Heroes
28:38 - Gifts for listeners
Duly Noted by Jorge Arango https://rosenfeldmedia.com/books/duly-noted-extend-your-mind-through-connected-notes/?srsltid=AfmBOoqTYFFeCJk4mM_q1cRyAaSR0L8QYwRZL8ATzPzzBBqrdy8b8Kzk
Living in Information by Jorge Arango https://rosenfeldmedia.com/books/living-in-information/
Managing Priorities by Harry Max https://rosenfeldmedia.com/books/managing-priorities/
Necessary Endings by Henry Cloud https://www.drcloud.com/books/necessary-endings
The 12-Month Immersion Course in Humanities by The Honest Broker, Ted Gioia https://www.honest-broker.com/p/a-12-month-immersive-course-in-humanities
TractionHeroes.com
“ I'm trying to live in that space of being very much alive as an artist. And yet I'm a professional and I'm trying to push that forward as well.”
“ How you categorize things has a tremendous impact on how you understand the world. If you think about that as kind of like the baseline, then the implications for strategic decision making are clear.”
“ For any number of years at a number of different companies, my title was "special staff" because they didn't know what to call me. I didn't know what to call me.”
“ I think we'll probably be talking about information architecture a lot. I suspect we'll never mention that term.”
