Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My sales coach, Matt Nettleton says it doesn't have to be that way.
Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in.
More than a Few Words is part of the Digital Toolbox from Roundpeg.
