On this episode of the Scouting For Growth podcast, Sabine VdL talks to Alex Shevelenko, the CEO and Co-Founder of Relayto, brings to the table a compelling narrative of how transforming mundane PDFs and presentations into interactive web experiences is not just an upgrade but a necessity.
Today we will weave through Alex's entrepreneurial voyage, his insights on leadership, the genesis and trajectory of Relayto, and a gaze into the future of digital content experiences. Alex’s perspectives to our dialogue will bring both foresight and actionable intelligence on harnessing interactive content management platforms like Relayto. We unmask the potential of interactive AI-led content management platforms in reshaping enterprise communication and how leaders can leverage this technology to foster better engagement within a world of digitalization.
KEY TAKEAWAYS
BEST MOMENTS
‘Entrepreneurship tends to call on you.’
‘Fundamentally it’s about the consumer of your content… what do they want to do? Increasingly they want a conversation rather than be pummelled with information, they want to be engaged and make the interaction their own.’
‘It’s a privilege and a joy to work on something you really believe in.’
ABOUT THE GUEST
Alex Shevelenko is the CEO and Co-Founder of Relayto, a document experience platform that turns conventional PDFs and presentations into interactive web experiences.
With over 20 years of experience in the technology industry, Alex has worn many hats across global organizations like Microsoft, Salesforce, SAP SuccessFactors, and Oliver Wyman consulting. His career reflects his passion for innovation and his innate ability to lead and inspire teams.
Alex holds an MBA from Stanford Graduate School of Business and a BA from the University of Pennsylvania. He has also completed executive education at Harvard Business School. As a serial entrepreneur, Alex founded the management consulting firm Glocal Partners, where he advised international companies on growth strategies and innovation.
This experience laid the foundation for his current venture, Relayto. Since co-founding Relayto in 2017, Alex has rapidly grown the company. Relayto has raised $500K in funding to date and hit $1.6M in revenue in 2022. Under Alex's leadership, Relayto transforms how enterprises communicate and engage with digital documents.
When he's not building Relayto, Alex is an avid reader and movie buff. He also loves to travel the world, having been to over 29 countries across 6 continents. Alex brings a unique blend of leadership, innovation, and global perspective.
https://www.linkedin.com/in/shevelenko/
https://relayto.com/
ABOUT THE HOST
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Sangha Penesetti, founder and CEO of goZeal, who didn’t just break the glass ceiling—she installed a flexible skylight.
Today we’ll dive into the economics of equity, why flexible work is not a perk but a performance driver, and how insurers can win by rethinking who gets a seat at the table—and how that table is set.
KEY TAKEAWAYS
In my early career, every client meeting I walked into was a room full of men. I was the only woman of colour. When I became a mother in 2010 I felt first-hang how unforgiving the industry was, there was no real flexibility, no empathy around new mums (though that may have just been the company I worked for then), and certainly no system that was designed for working mums.
During Covid I found my own community: Brilliant, highly educated women, especially Indian and Asian mums, step out of the workforce to raise kids and never return. Not because they lacked ambition, but because the system simply wasn’t build for them. That’s the moment I realised it wasn’t an individual struggle but a systemic design flaw, that’s when goZeal was born.
We talk about empowerment a lot, but what is empowerment? It‘s the financial empowerment, the capacity for women to have the money to spend on whatever they want be that a Gucci bag or feeding their kids. The data is clear: When women (and especially women of colour) advance, companies become more innovative and perform better financially.
BEST MOMENTS
‘My experience taught me that being included isn’t the same as being empowered.’
‘Radical inclusion flips the dynamic. It’s not about representation, it’s about access to meaningful work decision-making authority and economic mobility.’
‘Remote work is not “flexibility.” Flexibility means flexibility of time. I wanted to hire women directly to give them the autonomy of time. Direct impact comes when you are the employer.’
‘True flexibility allows for peak productivity not proximity. When people work at their best insurers benefit from higher quality work, lower burnout, less attrition, stronger retention, all of that good stuff.’
ABOUT THE GUEST
Sangha Penesetti is the powerhouse founder and CEO of goZeal, a company rewriting the rules of work by directly hiring skilled women, especially women of colour, for high-impact, flexible roles in insurance and tech. With 18 years of experience in finance and insurance, she’s lived the challenges of being the only woman at the table—and decided to build her own.
Under her leadership, goZeal is more than a talent platform—it’s a movement. One that’s tackling systemic inequity, modernizing legacy operations, and showing insurers that flexible work is not a perk but a strategic edge.
She’s here to talk about the real economics of inclusion, why hybrid isn’t enough, and how insurers can close talent gaps while building a future-ready workforce.
ABOUT THE HOST
Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.
If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.
And if you’re interested in sponsoring the podcast, reach out to the team at hello@alchemycrew.ventures
