Description

Objections don’t always come in the form of “I have a concern and this is it.” 

A lot of times they come in the form of questions and most people miss them entirely. 

Instead, they just answer the question and it’s a massive missed opportunity that costs a lot of sales. 

So, if you've ever left a sales call thinking, "They didn't have any objections, they just needed to think about it," then this episode is for you.

In this episode we’ll dive into:

• Why objections rarely sound like objections and what they actually sound like 
• When a prospect’s question is truly a question and when it is actually a hidden objection 
• How to avoid the “Can I talk to some referrals” trap that wastes everyone's time
• Why "Let me think about it" isn't always what it seems and how to successfully navigate it

I'll share some real-life sales mysteries I've helped clients solve, and after this episode, you’ll know exactly what to look for and how to handle it.