Description

This week's show is entitled, "ABM Maximum Results on a Minimal Budget" and my guest is Mason Cosby, Director of Demand Generation at Sales Assembly. 

Tune in to hear more about:

• Marketing and sales role in serving the revenue team
• Common reasons why marketing and sales don't operationally get along
• How companies can start aligning their marketing and sales teams
• Things to prioritize to drive short term impact and the building blocks for long term revenue impact

Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (Search "Cosby").

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.