Description

This week's show is entitled, "Roadblocks to Delivering a Competitive Buying Experience" and my guest is Rusty Bishop, CMO at Bigtincan.

Tune in to hear more about:

• The evolution of sales enablement
• Why CMO's should care about sales enablement and how to make it a leadership team priority.
• Who should own sales enablement, Sales or Marketing?
• What sales enablement can do for the entire customer life cycle

Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Bishop").

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.