Description

his week's show is entitled, "The Widening Buyer/Seller Gap & How to Fix it".  My guest is Spencer Wixom, CEO at The Brooks Group. 

Tune in to hear more about:

• Why is there still a gap between buyers and sellers in terms of understanding and communication?
• How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift?
• What are some successful strategies for engaging with buyers and building trust and empathy?
• How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects?

Watch the video, listen in below and/or read the transcript on the Heinz Marketing Blog (search Wixom). 

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.