Dr. Lisa Wade is an optometry educator who truly believes in a life of giving back. She has motivated the last few “next generations” of optometry school students at Southern College of Optometry, currently serving as Director of the Hayes Center for Practice Excellence. In this interview, she shares how understanding psychology will help a practice drive the platinum rule of patient care. The most amazing part of the story is her “other business” story - buying a Harley-Davidson dealership and growing it to a worldwide leader by employing the same business principles as she learned in her years at SCO. This Story includes leadership lessons that she lived, all that can be used by today’s eye care business owners.
The Stories within the Story include:
1:01 The Giving Back Story
2:55 The Upbringing Story
3:38 The Optometry Educator Story
6:19 The Optometrist’s “Why” Story
9:25 The Behavioral Assessment Story
14:17 The Path Through Optometry Story
19:44 The Wellness Habits Story
21:41 The Children Story
23:54 The Other Business Story
28:24 The Retail Mindset Story
33:12 The Investment in Business Story
38:56 The Leadership Example Story
40:59 The Selling the Business Story
45:12 The Optometry Associations Story
49:14 The Advice to Optometry Story
