Description

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode dives deep into the heart of storytelling, authenticity, and emotional connection with Pernilla, a brand strategist and storytelling expert who helps entrepreneurs transform their message into a movement. In this episode, Jillian and Pernilla unpack what it really means to lead with your story, to connect beyond the highlight reel, and to build a brand rooted in truth, not trends.

This conversation will speak to every entrepreneur who’s tired of surface-level marketing and ready to create impact through genuine connection and narrative power.

Topics Covered:

• How storytelling creates emotional trust and builds authority faster than strategy alone
• Why vulnerability isn’t weakness—but the bridge to real influence
• The danger of “perfect” branding and how it disconnects you from your audience
• Pernilla’s process for helping clients find their “core story” and turn it into magnetic content
• The role of self-awareness in marketing and how to align your brand with your true values
• Why audiences crave imperfection and relatability in the digital space
• How to balance storytelling with sales without feeling manipulative
• Real talk on showing up online when you’re evolving personally and professionally

“You need to ask yourself would you buy from you” – Jillian

CONNECT WITH KIMBERLEY:

Instagram: @pernllla

Facebook: Pernilla

Solin: www.solin.stream/pernilla

CONNECT WITH JILLIAN

• Follow me on IG: @thejillianmurphy
• Sign up for my FREE Webinar → go.thejillianmurphy.com
• Join my Facebook Community: https://bit.ly/sellingsecretsgroup
• Learn to create Stories That Sell here