If you’re thinking about starting — or scaling — an e-commerce business, this episode will save you years of costly mistakes.
Felipe Crook sits down with Shawn Khorrami, serial entrepreneur and founder of ePlaybooks, to break down what it really takes to build and grow consumer brands across Amazon, Walmart, Shopify, TikTok, and other major sales channels.
Shawn shares how his entrepreneurial journey began by helping his immigrant father run a business, how he accidentally built his first software company, and why most founders misunderstand sales channels, logistics, and marketing budgets when entering e-commerce.
This conversation dives deep into:
• How to choose the right sales channel for your product
• Why organic growth is far harder than most founders expect
• How shifting platforms, algorithms, and regulations change strategy
• Amazon compliance, product flags, and “threading the needle” to stay live
• Why logistics and supply chains are the hidden killers of e-commerce businesses
• Why founders should think in catalogs, not single products
• How lifestyle marketing builds trust and reduces returns
• Why customers buy solutions, not products
• How AI is reshaping commerce — and how founders can adapt If you’re launching a product, growing a brand, or trying to scale revenue across digital marketplaces, this episode delivers practical, real-world insights from someone who has built and scaled more than a dozen businesses.
Guest
Shawn Khorrami Founder,
ePlaybooks
🌐 https://eplaybooks.com
