Sales systems are breaking — not because teams aren’t working hard, but because they’re built without alignment, focus, or humanity. In this episode, Dionne Mejer, Founder & CEO of Revenue by Design, joins Felipe Crook to break down how founders and sales leaders can build scalable sales organizations using a people + process + technology approach — without burning out teams or losing trust with buyers. With over 25 years in sales and technology, Dionne shares how frameworks like Sales with Soul and Lead with Soul help organizations: Reduce ramp time Increase close rates Create clarity around KPIs vs metrics Use AI without losing the human element Build sales systems that actually scale This conversation is essential for founders, CROs, and sales leaders navigating growth, complexity, and modern sales transformation.
Guest: Dionne Mejer Founder & CEO, Revenue by Design
🌐 https://www.revenue-bydesign.com
