On episode 15 of Semilla.VC, the podcast highlighting the most exciting and revolutionary figures in Latin American Venture Capital, Tech, and Society, Trip Gorman spoke with Patricio Brito, Co-Founder of Fitzer, Mexico’s first hard Seltzer. Prior to founding Fitzer, Patricio held roles for Lime in France, Spain, and Switzerland. Before Lime, he was Uber’s Lead Operations and Logistics Manager for the Caribbean out of their Mexico City office. Patricio earned a Bachelor of Arts in Political Science from Yale University and an MBA from Wharton.
In this interview you will learn:
✅ How taxi unions exert influence (politically and through physical violence) to ensure Uber does not enter their markets.
✅ Why so many Wharton MBAs work in Latin America.
✅ How Fitzer entered the Mexican alcohol oligopoly and competed for market share (and scarce resources!)
✅ Why Patricio lives and founded Fitzer in Monterrey, Mexico.
and much, much more!
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Host: Trip Gorman, Twitter @GormanTrip, Linkedin: Tripg.me
