Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the scalability of your products or services when considering ads. She discusses the Advantage Campaign Budget feature in Ads Manager and shares her best-performing ad campaign, which is a lead magnet for a Canva class on creating reels.
Key Takeaways:
- Before running ads on a platform, establish a presence and test it organically to see if your audience is there.
- Google Ads are effective for bottom-of-the-funnel advertising, while Meta Ads are better suited for top-of-the-funnel campaigns.
- Understand how customers find your business and focus on scalable products or services when considering ads.
- Advantage Campaign Budget in Ads Manager allows for testing and optimization of ad sets and reallocates budget based on performance.
- Testing and refining ads is crucial for success, and the best-performing ads often result from continuous testing and adjustments.
Quotes:
- "Before you run any paid ads on a platform, it is always wise to have a presence on that platform." - Sarah Thomson
- "Google Ads are more effective when people are close to making a purchase decision." - Sarah Thomson
- "Your most effective ads are always going to be top of the funnel for Meta platforms." - Sarah Thomson
