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How do publishers promote their author's books, and what kind of decision-making goes into that? Why don't they just press the big red button marked "Instant Best Seller"?

Wanting answers, we recorded Oliver's conversation about all this with Sean CW Korsgaard, who works on the promotion side of Baen Books in his roles as Assistant Editor and Media & Military Liason.

 

Baen Books ( Facebook, Twitter)

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