In this moment episode with Andrea Florian, I uncover the secrets to crafting a laser-focused marketing strategy for real estate professionals. Discover how to identify and attract your ideal clients by analyzing past successes and testimonials. Learn the art of creating detailed client personas and tailoring your social media and marketing efforts to speak directly to them. I also dive into the long-term nature of real estate marketing and reveal strategies for investing in your biggest wins to generate more precise and valuable leads. Tune in for actionable insights to transform your marketing game and build lasting client relationships.
00:00 Defining Your Ideal Client
01:40 Creating Client Personas
02:15 Marketing Strategies for Personas
02:57 Narrowing Down Your Target Audience
04:45 Effective Use of Social Media
05:05 Long-Term Real Estate Marketing
05:49 Maximizing Marketing Dollars
08:09 Conclusion and Strategic Planning
Reach Maude here: https://www.soldrightaway.com/
Reach Andrea here: https://www.florianrealtyteam.ca/
