If you want a sneak peek of the future, you just have to take a close enough look at the past… Different versions of that overall premise have popped up throughout my life, and I have to say it’s one that I hold particularly dear and true. The lens of history is such a valuable tool, especially when trying to get a sense of where we’re going as a society, as a person, or, in this case, in tech in general…
2025 wasn’t what I would call a banner year… yes a lot “happened” but I wouldn’t call most of those things a disruption. Sure OpenAI and others would happily disagree with me, but I have to say I’m still setting kitchen timers these same way, continuing to answer my own emails, and the pile of dishes still needing done from dinner suggest nothing has changed there, either.
That said, though, plenty did still happen across 2025… well established, category-owning names have found themselves in a fresh fight for relevance, assumptions around what it is to be the “best” product in a category (even from a single lineup) were challenged, and once again I foolishly wandered into the Virtual Reality space to ask the question… is this something?
Yep, as we wrap up the year, in many ways it was a whirlwind yet in others it was… aggressively business as usual. Oddly enough… I have to wonder if I’ll feel the same way when looking back on 2025… a little further down the road?
For now, I’ll leave that to the historians…
