A consultant who helps small brands build, how her very early connections with social media players led to a successful business, and why with 100k followers within reach, and despite looking and acting like an influencer, she doesn’t see herself as one…
Haley Findlay, Travel Entrepreneur, Co-Founder at Exclusively Social, and Founder at Findlay Client Services, shares her story with George Manley (CEO & Co-Founder of SOULER) in the MouthMedia Network studios. Presented by SOULER.
In this story:
- The narrow needs and wants of brands from influencers
- How do you add impactful followers to your niche
- Blending physical and digital influence
- Her background in event planning and its impact on her current endeavours
- The secret sauce to building your follower base
- How she does not consider herself an influence but a woman of influence
- Her custom men’s apparel business and her original dream of schooling in NY for fashion design
- Her women’s empowerment initiatives and its root in her close group of friends
- How the loneliness of entrepreneurship lead her to start Exclusively Social
- Men vs Women, who’s easier to work FOR, who’s easier to work WITH
- The major differences between Gen Y and Z, and how that will impact brands and influencers
- How Gen Z is looking to connect with brands and each other in a collective manner
- Gen Z’s desire to be a part of change
- The rise of micro and nano influencers: a brand’s cautionary tale – what power do you have to control the message?
- How and what is genuinely authentic?
- Her use of her platform to uplift, empower and inspire
- Shifting her niche away from travel and into business
- Calling out Spencer at Super Charge
- Leveraging personal contacts and personal social media to create unique opportunities
- The Death of the Influencer?
