In this heartfelt Episode of Spearhead Conversations, host Xavier Mercado welcomes Milwaukee’s own Will Sanchez. a master barber, entrepreneur, and community builder whose story embodies perseverance, purpose, and family. From cutting hair in his basement to owning a thriving 9000-square-foot barbershop, Will’s journey stands as a powerful testament to resilience and vision.
What began as a creative necessity soon transformed into a calling. Guided by family and local mentors who recognized his potential, Will turned his passion into Legends, a barbershop built on connection, culture, and confidence. Every client who walks through its doors leaves not just looking sharp, but feeling valued and inspired.
Adversity tested his resolve when a devastating fire nearly ended everything he built. But through faith, family, and especially the support of his parents, family, and peers, Will turned loss into motivation. Those trials taught him patience, persistence, and leadership, qualities that continue to define his path today.
Now, Will’s impact reaches far beyond the barber’s chair. He mentors aspiring barbers, promotes financial literacy, and advocates for homeownership, empowering others to create generational wealth and build legacies of their own. His story reminds us that true success isn’t measured by what you achieve, but by how many lives you elevate along the way.
