Description

In Episode 69 of the State of the Market for Law Firm Sales in 11 Minutes, Senior Attorney Match’s Jeremy E. Poock, Esq. addresses the following:

The Growing Importance of Tracking Digital Originations

As law firms continue transforming to becoming Digital Rainmaker law firms that originate clients via Multi-Channel Digital Marketing, their sale values will continue to increase because of greater predictability for client originations, as compared to depending on a limited number of traditional Rainmaker attorneys.

This episode addresses:

• How Digital Rainmaker law firms originate new business during today’s 3.0 Digital Era for the legal industry

• The importance of tracking digital originations in the context of law firm sales

• The rise of Law Firm Sales 2.0, which consists of: (1) Fixed payments attributable to data analytics that support how digital marketing efforts consistently generate a law firm’s originations; plus (2) Earnout payment terms, attributable to a selling law firm’s Book of Business.