Description

Can workplace culture be measured as rigorously as financial performance? Christy Pretzinger, founder of WG Content and author of The Cultural Balance Sheet, says yes! In this episode, we explore how her framework applies financial principles—assets, liabilities, and equity—to workplace culture.

Christy shares how leaders can assess, manage, and optimize their culture with the same intent and precision as a balance sheet. We also dive into why kindness is not weakness, how values should guide decisions, and why measuring culture is critical to business success.

We explore:
How liabilities in workplace culture can be transformed into assets
The role of leadership in shaping cultural equity
Why engagement isn’t just agreement—it’s about people who care
The hidden costs of employee turnover (and how to reduce them)

This conversation is packed with insights to help leaders create thriving, high-performing workplaces. Don't miss it!

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• Culture is measurable, just like finances. Christy applies financial principles to workplace culture, proving that culture isn't just a “soft” concept but something that can be managed with intent and discipline.
• Kindness is not weakness—it's a leadership strength. Kindness doesn’t mean avoiding tough conversations. It's about clarity, boundaries, and setting people up for success. 
• Turnover has hidden costs—invest in culture to reduce it. Losing employees means losing knowledge, relationships, and productivity. A strong, people-focused culture can minimise that and improve performance.
• Leaders shape culture through everyday actions. Culture is shaped daily through leadership behaviour, communication, and decision-making. Leaders must be intentional in the pursuit of the culture they need.

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The key moments in this episode are:

0:00:10 – Welcome to Sticky From The Inside
0:03:36 – Can Culture Be Measured Like a Balance Sheet?
0:06:33 – Why Kindness Is a Business Superpower
0:10:39 – The Epiphany Behind the Cultural Balance Sheet
0:14:36 – Cultural Assets: The Foundation of a Thriving Business
0:18:56 – Cultural Liabilities: What’s Holding Your Business Back?
0:27:27 – What Is Cultural Equity and Why Does It Matter?
0:31:08 – How to Measure and Manage Culture Effectively
0:39:37 – The Leadership Role in Shaping Workplace Culture
0:42:37 – Three Sticky Notes for Building a Stronger Culture

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Useful Links
Follow Christy Pretzinger on LinkedIn here
Find Christy's website here
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Full Episode Transcript

Get the full transcript of the episode here