Episode Summary:
In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes back Cav. Franco LoFranco—serial entrepreneur, healthcare disruptor, and recipient of the Italian government’s Cavaliere (knighthood) honor. Franco reveals how tech-savvy, transparent insurance carriers are revolutionizing healthcare coverage for clinics and patients. He exposes the flaws of traditional insurance, explains how new models powered by AI and radical transparency are saving clinics thousands, and shares practical strategies for clinic owners to break free from the old system. Listeners will discover how to leverage these new options to improve patient care, reduce costs, and future-proof their practice.
Key Topics Discussed:
The 1% Rule for Clinic Growth:
Franco shares his philosophy that consistent, small improvements (just 1% better every day) can lead to extraordinary results—whether you’re learning to fly or scaling your clinic.
Why Traditional Insurance is Broken:
- Major insurers routinely deny a third of claims and prioritize shareholder profits over patient care.
- Brokers often gatekeep options, pushing plans that benefit themselves—not clinics or patients.
New Age Insurance Carriers & AI Disruption:
- Emerging carriers use technology and AI to streamline claims, cut costs, and offer total transparency.
- Example: Franco’s personal plan costs $513/month for two or $605/month for a family of five, with a $2,500 deductible and no restrictive networks.
- Claims are paid quickly, and every dollar is trackable in your own account.
Aligning Incentives with Health:
- Some carriers reward healthy behaviors, counting gym memberships, supplements, and meal plans toward your deductible (up to $150/month).
- The result: healthier members, fewer claims, and a win-win for everyone.
Transparency & Authenticity as the New Standard:
- Gen Z and younger generations demand to know where their money goes.
- The companies thriving now are those that are open, honest, and customer-centric.
How Clinic Owners Can Take Action:
- Clinics can become brokers or referral partners for these innovative carriers, providing patients with real options and earning additional revenue.
- Position your clinic as a true patient advocate by recommending plans that prioritize health and transparency.
The Big Picture:
- Early adopters benefit most—those who stick with legacy carriers face rising costs and frustration.
- The insurance revolution is here: tech and transparency are reshaping every aspect of healthcare.
Memorable Quotes:
“Clinic owners: You have the power to choose better, advocate for your patients, and future-proof your business.” — Jennifer Gligoric
“If you just get 1% better every day, you’ll be amazed at where you end up.” — Cav. Franco LoFranco
“The companies that win in the next decade will be the ones that are real, open, and put people first.” — Cav. Franco LoFranco
Listener Engagement:
- Like, share, and review the podcast to help us reach more clinic owners.
- Access all episode links, handouts, and join our Free Skool community at superclinicproject.com.
- Exclusive for listeners: Download the episode handout on new insurance options in the Skool group.
