Episode Summary:
In this episode of The Super Clinic Project, host Jennifer Gligoric sit down with Charley Johnson—innovator, entrepreneur, and President of the Pay It Forward Foundation—to explore a radical new C-suite role: the Chief Consciousness Officer (CCO). Charley reveals why adding neutrality and expanded awareness at the highest levels of your clinic can break through plateaus, reduce conflict, and spark next-level growth. He shares real-world examples of how this role helps clinics and businesses move from “4th grade” thinking to “6th grade” clarity, and why true transformation starts with shifting how your team sees and solves problems. If you’re ready to future-proof your clinic by thinking differently, this episode is your blueprint.
Key Topics Discussed:
What is a Chief Consciousness Officer?
- Not a spiritual guru or wellness coach, but a neutral, tactical thinker reporting to the CEO.
- Expands awareness company-wide, helping teams see new solutions and break out of old patterns.
- Acts as a “secret weapon” for innovation, retention, and culture—without enforcing beliefs.
Why Clinics Need Neutrality & Expanded Awareness:
- Most business roadblocks (hiring, burnout, conflict) stem from limited perspective and entrenched bias.
- A CCO helps everyone—from front desk to C-suite—move beyond silos and see the “whole board.”
- Neutrality is powerful: it reduces division, improves decision-making, and creates space for new ideas.
Practical Examples & Clinic Application:
- In hiring: CCOs help HR and leadership see talent beyond traditional resumes and bias.
- In marketing: Fresh perspectives lead to better messaging and differentiation.
- In leadership: CEOs and executives get support to spot blind spots and unlock solutions they couldn’t see before.
Benchmarks for Success:
- Look for subtle but meaningful changes: better retention, improved communication, more innovation, and less drama.
- Vetting a CCO? Seek neutrality, business acumen, and the ability to expand awareness—not just HR or wellness credentials.
How to Implement This Role:
- The CCO doesn’t replace HR or wellness, but bridges all departments to elevate the whole organization.
- Even skeptical leaders see benefits—this isn’t about changing beliefs, but expanding perspective for tactical gains.
- Small shifts in awareness can lead to big improvements in culture, patient care, and profitability.
The Big Picture:
- Watering the “root” (consciousness and awareness) leads to healthier, more resilient clinics—far more than just focusing on surface-level tactics.
- The Chief Consciousness Officer is a new, powerful lever for growth and culture in any clinic ready for change.
Memorable Quotes:
“Consciousness isn’t about meditation or wellness—it’s about seeing the whole board and making better decisions.” — Charley Johnson
“Every business problem is a leaf. If you want real change, you have to water the root.” — Charley Johnson
“The best clinics aren’t just growing revenue—they’re growing awareness at every level.” — Jennifer Gligoric
Listener Engagement:
- Like, share, and review the podcast to help more clinic owners discover these game-changing strategies.
- Access all episode links, bonus handouts, and join our Free Skool community at superclinicproject.com.
- Exclusive for listeners: Download the episode handout and worksheet on implementing consciousness-driven leadership for your clinic in the Skool group.
