Host Rory Morgan sits down with Dr. Ryan Moss, a chiropractor and clinic owner who tripled his practice revenue, bought a home, and started a family—all by embracing business systems, strategic marketing, and a willingness to be different. Dr. Moss shares his journey from feeling stuck and overwhelmed to building a thriving, specialized clinic in a competitive market. This episode is packed with real-world lessons on patient conversion, process-driven growth, and the mindset shifts needed to break out of the “agency hamster wheel” and become a true CEO.
Key Topics & Takeaways
From Stuck to Scaling: The Real Clinic Owner Journey
- Dr. Moss shares the struggles of running a small clinic with his wife, barely covering bills and feeling lost after trying nine different ad agencies with little to show for it.
- The turning point: Investing in proven systems and business coaching to move from “just a chiropractor” to a true clinic CEO.
The Power of Differentiation
- In a saturated market, being different is key—Dr. Moss’s upper cervical specialty and focus on neurological cases (vertigo, migraines, concussions) set his clinic apart.
- Congruency and authenticity matter more than hype—showing real personality in ads and patient interactions builds trust and attracts the right patients.
Process Over Chaos: Why Systems Win
- Implementing a structured new patient experience and sales process led to higher conversions and more consistent growth.
- Trusting and following a proven process (rather than winging it or constantly changing tactics) was essential for scaling and maintaining work-life balance.
Strategic Marketing & Consistency
- Regularly refreshing ads with genuine, unscripted content maintained a steady flow of new patients—even in a skeptical, highly educated market like Boulder.
- The right marketing isn’t just about leads—it’s about educating, connecting, and positioning your clinic as the go-to solution for specific problems.
Business Growth = Life Growth
- Tripling revenue enabled Dr. Moss and his wife to buy a home, start a family, and empower Dr. Christina to step back and pursue her passion in real estate.
- Hiring and training new team members created a real business—not just a job—allowing for true freedom and flexibility.
Actionable Insights for Clinic Owners
- Be Different: Clearly define what sets you apart—don’t try to be everything to everyone.
- Trust the Process: Find a proven growth roadmap and follow it fully, even when it feels risky or uncomfortable.
- Systematize Patient Experience: Structure your new patient exam and sales process for clarity, confidence, and conversion.
- Refresh Your Marketing: Show your authentic self in ads and content—consistency and personality outperform generic hype.
- Invest in the Right Help: Don’t waste years on ineffective agencies or DIY marketing—seek partners with a track record in your niche.
- Plan for Scale: Hire and train strategically, aiming for a business that works for you—not a business you’re trapped in.
- Reverse Engineer Your Goals: Start with your life goals (family, home, freedom) and build your business processes to support them.
Memorable Quotes
“If you’re just like the next guy, why would someone choose you?” — Dr. Ryan Moss
“It’s not just about getting people in the door—it’s about making the experience so good they want to stay.” — Dr. Ryan Moss
“Chaos does not point in a direction. Organize it, and your goal becomes clear.” — Dr. Ryan Moss
“Hiring the right people at the right time is a process—don’t wing it.” — Dr. Ryan Moss
Exclusive Resources for Listeners
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About Our Guest
Dr. Ryan Moss is a chiropractor specializing in upper cervical care and neurological conditions. After struggling to grow his clinic in Colorado, he embraced process-driven business systems, authentic marketing, and a commitment to differentiation—tripling his revenue, buying a home, and building a life of freedom and impact for his family and team.
