Episode Summary
Host Jennifer Gligoric welcomes Dr. Barnsley Brown—bestselling author, former professor at Wake Forest Duke in UNC, President of Spirited Solutions, and host of the Bold Badass Business Show—to the Super Clinic Project Podcast. Dr. Brown shares her inspiring journey from a challenging childhood to empowering thousands of entrepreneurs and clinic owners to thrive. She reveals how to shift from scarcity to abundance, align your business with your highest values, and gamify the clinic experience to create loyal, happy patients. Packed with actionable mindset strategies, creative marketing ideas, and practical tools, this episode will help you cultivate a millionaire mindset and build a clinic you love.
Key Topics & Takeaways
From Tough Beginnings to Empowerment
- Dr. Brown’s journey: Overcoming a difficult childhood with the help of self-help classics and a commitment to happiness.
- The power of lifelong learning: Millionaires read widely—business, self-help, fiction, and now, podcasts.
Embracing Change & Growth
- Lessons from “Who Moved My Cheese?”: Don’t cling to old strategies—adapt, evolve, and shift from scarcity thinking.
- “Grow or die”: Why clinic owners must always be planning for growth and a smart exit strategy.
Values-Driven Leadership
- Identify your true core values—not just “family” or “service,” but the deeper drivers like kindness, gratitude, and fun.
- Use your values as a litmus test for what to keep, delegate, or let go in your business.
Creative Marketing & Patient Experience
- Always ask, “What’s in it for them?”—craft marketing and onboarding that creates wins for your patients.
- Gamify the patient journey: Offer small rewards (even non-monetary) for milestones like completing forms or scheduling visits.
- Use creative touches—sample packs, e-cards, or recognition—to turn routine appointments into memorable experiences.
Tracking & Optimizing for Growth
- Don’t rely on feelings—track data to see where your best patients come from.
- Audit your front desk: Are team members acting as professional schedulers or just answering questions?
- A great onboarding experience can set your clinic apart and increase revenue.
Mindset Shifts for Abundance
- Practice “10 wins”: Record and celebrate your wins each month to reinforce progress and boost confidence.
- Women (and men): Claim your achievements! Modeling prosperity helps others rise too.
- Prosperity and goodness are not mutually exclusive—being abundant allows you to help more people.
Actionable Insights for Clinic Owners
- Identify what’s missing in your clinic—fun, connection, adventure? Infuse it intentionally.
- Focus on patient wins: Make every interaction a “win” for them, not just a transaction for you.
- Track where your best patients come from and double down on those channels.
- Celebrate your wins—publicly and privately. Display your accomplishments and use them as motivation.
- Revisit your values and align your clinic’s culture, marketing, and patient experience with them.
- Download Dr. Brown’s free ebook “How to Overcome Overwhelm in 7 Easy Steps” for time-saving strategies.
Memorable Quotes
“If you keep looking for the cheese where it used to be, you’re doomed to fail. Shift, don’t sit in scarcity.” — Dr. Barnsley Brown
“If you want abundance, focus on creating wins for your patients, not just for your clinic.” — Dr. Barnsley Brown
“Always ask, ‘What’s in it for them?’—that’s the key to creative marketing and abundant growth.” — Dr. Barnsley Brown
“Celebrate your wins. Don’t hide your medals in a drawer—remind yourself who you are.” — Jennifer Gligoric
Exclusive Resources for Listeners
- Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section).
- Special Offer: Download Dr. Brown’s free ebook, “How to Overcome Overwhelm in 7 Easy Steps,” at spirited-solutions.com or via the Free Skool area.
- Gamified Companion Guide: Find quizzes and worksheets to help implement today’s insights at superclinicproject.com.
How to Support the Show
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About Our Guest
Dr. Barnsley Brown is a bestselling author, former professor, business coach, and President of Spirited Solutions. She has empowered thousands of business owners and clinic leaders to create abundance, align with their values, and thrive on their own terms. She is the host of the Bold Badass Business Show and a sought-after speaker for organizations nationwide.
