Today, Jennifer Gligoric and neuroscience expert Tracey Sundkvist dive into the new rules of clinic marketing in a post-COVID world. If you want to add $10K to your clinic’s revenue, it’s time to ditch outdated tactics and get personal, visible, and consistent with your outreach. Discover how to stand out in a crowded market, where to actually show up online, and why video is now non-negotiable for growth.
Key Takeaways:
- Connection Over Everything:
Competition is fiercer than ever, and the old “set it and forget it” approach won’t work. Success now hinges on building real, visible connections with your audience. - Pick Your Platforms Wisely:
Don’t spread yourself thin. Ask your patients where they hang out online, tally up the responses, and focus on one (max two) social platforms where your ideal clients are already active. - Video Is King:
Forget static ads and generic AI content. Personalized, authentic video is the new standard—showcase yourself, your team, and your clinic. Make your online presence match the real in-clinic experience. - Consistency Wins:
Visibility is a long game. Commit to 3–5 short videos per week (45–60 seconds each) and supplement with educational posts. Don’t expect overnight results—think 6–8 weeks for traction, then build from there. - Leverage Testimonials and Stories:
Video testimonials are gold. Where privacy is a concern, use written testimonials or anonymized stories to share real patient wins and build trust. - Know Your Community:
Understand what matters to your local audience and weave those values into your messaging. Position yourself as a community expert, not just another clinic. - Track and Tweak:
Monitor where your new clients are coming from and adjust your strategy for steady growth. Even slow progress compounds into big wins.
Action Steps for Clinic Owners:
- Survey Your Patients:
Ask every new and current patient where they found you and which social platforms they use. - Start Filming:
Record 3–5 short, authentic videos per week. Keep them under 60 seconds and make sure they feel like “you,” not a stock ad. - Share Real Stories:
Collect video or written testimonials, or share anonymized stories of patient success. - Track Results:
Set up a simple way to track which marketing efforts bring in new patients. Adjust as you go. - Commit to the Process:
Give it at least 6–8 weeks before expecting major results, and keep refining your approach.
Connect with Us:
Have questions or want help launching your clinic’s marketing? Reach out at podcast@superclinicproject.com.
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