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What if better patient outcomes weren’t about giving more advice – but about asking better questions?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Dr. Sandra Scheinbaum, founder and CEO of the Functional Medicine Coaching Academy (FMCA), to explore the often-underestimated power of health coaching.

As a trailblazer in training coaches to support functional medicine practices, Dr. Scheinbaum reveals why behavior change doesn’t happen through information alone – and how health coaches play a crucial role in unlocking sustainable transformation.

Whether you’re looking to improve compliance, reduce practitioner burnout, or grow your practice through patient-centered care, this episode is packed with inspiration and practical advice.

• Discover why patients don’t change because of information overload – and what truly helps them commit to sustainable transformation.


• Learn the concept of “positive emotional attractors” and how coaches help clients tap into their own intrinsic motivation.


• Understand how health coaches reduce practitioner burnout, improve patient outcomes, and increase referrals and retention.


• Find out how coaches support practices in intake, follow-up, education, and especially group programs – creating community and scaling care.


• Explore what makes a great health coach and how practitioners can effectively hire, integrate, and benefit from coaching partnerships.

Quotes to Remember:

• “People don’t change because they’re told what to do – they change when they connect with their ‘why.’” (04:35 | Dr. Sandra Scheinbaum)


• “Health coaches are trained listeners. They create a judgment-free space for growth and change.” (15:45 | Dr. Scheinbaum)


• “A good coach doesn’t drive the journey – they sit in the passenger seat and support it.” (17:30 | Dr. Scheinbaum)


• “When doctors have a coach, they experience less burnout. The ripple effect is powerful.” (21:50 | Dr. Scheinbaum)

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Connect With Uli Iserloh

Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Dr. Sandra Scheinbaum

Website: https://functionalmedicinecoaching.org/
Podcast: https://creators.spotify.com/pod/profile/fmca/
YouTube: https://www.youtube.com/c/FunctionalMedicineCoachingAcademy
FMCA Instagram: https://www.instagram.com/functionalmedcoach/
Dr. Sandra Scheinbaum Instagram: https://www.instagram.com/drsandi