Description

What if the one thing standing between you and being recognized as the leading expert in your field isn't your credentials, experience, or results – but simply the absence of a published book with your name on it?

Jennifer Iserloh, a traditionally published author of four books who has collaborated on over 25 titles, reveals why every health and wellness practitioner should publish a book in 2026. 

Drawing from Jennifer's extensive publishing experience and Uli's recent nine-day book creation process using AI, they expose how the publishing landscape has completely shifted since 2018, making self-publishing not just viable but actually superior to traditional publishing for healthcare practitioners.

From dispelling the myth that consumers can distinguish between traditionally published and self-published books on Amazon, to demonstrating how a book serves as the ultimate pre-education tool for skeptical patients facing misinformation about BHRT, peptides, and functional medicine, this conversation reveals the strategic advantage of authorship.

Whether you're camera-shy and prefer written content over video, or you want to leverage your book for media appearances, speaking opportunities, and enhanced credibility, this episode provides the complete roadmap for transforming your expertise into published authority.

• Discover why it's nearly impossible to call yourself an expert without a published book, and how authorship instantly elevates your credibility in patients' minds.
• Learn why self-publishing in 2025/2026 is faster, more profitable, and gives you complete creative control compared to traditional publishing's lengthy approval process.
• Understand how to use AI to write your entire book in just nine days, from creating the outline to generating content in your authentic voice and tone.
• Explore how books serve as powerful pre-education tools for patients who've been misinformed about BHRT, peptides, and functional medicine by traditional healthcare.
• Find out how to leverage your published book for local TV appearances, speaking engagements, and media opportunities that position you as the go-to expert.

Quotes to Remember:

• “It's very hard to call yourself an expert without having a published book.” (01:42 | Jennifer Iserloh)
• “A book helps people know you, trust you, and hear your personal stories.” (05:40 | Jennifer Iserloh)
• “The purpose of publishing a book isn’t financial – it’s about your platform, your expertise, and your mission.” (08:24 | Jennifer Iserloh)
• “The book outline is everything – once you have the roadmap, the book writes itself.” (11:43 | Uli Iserloh)
• “The better you define the structure for AI, the better AI can help you write your book.” (14:05 | Uli Iserloh)

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