Description

If your email list is shrinking faster than it’s growing – or people stop opening your emails after just a few weeks – it’s not your imagination. Email marketing has fundamentally changed, and most practices are unknowingly working against the inbox instead of with it.

In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Evan Samurin, world-class email deliverability expert and co-founder of EmailSmart, to unpack what it really takes to get emails delivered, opened, and engaged with in 2026.

This conversation goes far beyond technical fixes. Evan explains why inbox placement is driven by human behavior, not hacks – and how trust, relevance, and engagement now determine whether your emails land in the inbox, promotions tab, or spam. If email used to work for you but feels harder than ever, this episode will clarify exactly why – and what to do next.

• Discover why email deliverability is no longer about platforms or tools – and why sender reputation is now the deciding factor.
• Learn how inbox providers use human behavior and engagement signals to determine where your emails land.
• Understand why the Promotions tab is not a penalty – and how it can still drive strong clicks and revenue.
• Explore how trust, relevance, and emotional triggers influence open rates, clicks, and long-term list health.
• Find out which email metrics actually matter in 2026 – and the warning signs that indicate serious inbox problems.

• ““It’s not about the platform anymore. It’s about you as a sender – and your reputation.” (02:30 | Evan Samurin)

• “The inbox is watching user behavior – not your intentions.” (06:55 | Evan Samurin)

• “Promotions is not a punishment. It’s still the inbox.” (09:50 | Evan Samurin)

• “If your email isn’t relevant, people don’t just ignore it – they associate your brand with noise.” (15:45 | Evan Samurin)

• “Email is a relationship-building tool, not just a revenue lever.” (35:40 | Evan Samurin)

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Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh 
Tiktok: https://tiktok.com/@uliiserloh 
Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Evan Samurin
Website: https://emailsmart.com/
Facebook: https://www.facebook.com/samurin.evan
Linkedin: https://www.linkedin.com/in/evansamurin