Description

In the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales. 

Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and how to align your content strategy accordingly. From understanding the stages of the customer journey to implementing sustainable lead generation systems, she guides coaches in building a strong foundation for their businesses. Join Marilyn as she explores the strategic approach that empowers coaches to make sales consistently while avoiding the pitfalls of aimless content creation.

In this episode, you'll learn:

• Do you need to increase visibility?
  • How to identify if your audience lacks belief in your expertise.
  • Strategies to position yourself as a thought leader.
  • The importance of strategic and consistent visibility on social media.
• Are you struggling to generate leads?
  • Building sustainable lead generation systems.
  • Crafting valuable and converting lead magnets.
  • Personalizing the lead generation experience for your audience.
• Is driving sales your current focus?
  • Implementing a personalized follow-up sequence.
  • Leveraging email sequences and platforms like ConvertKit.
  • Building trust and credibility to convert leads into satisfied clients.

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