Welcome to Episode 13!
Full Transcript & Notes can be found here: https://sustainable-ecom.com/ep13
Today, I’m joined by Peita Pini, Founder of The SWAG. Through The Swag, Peita is on a mission to reduce our household food waste as well as single use plastics in the kitchen.
As we discuss her journey to creating the swag, she uncovers some inconvenient truths about the how some sustainable fabrics are made, and how a cigarette lighter became an essential accessory for product sample evaluation.
More recently, Peita’s team are killing it in regards to audience building on social media, specifically Instagram and Facebook, and she shares her tips on finding and working with some great agency partners.
