In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18. We’re talking with Suveen Sahib, K18 co-founder and CEO, about how they’re making the most of TikTok and Facebook (yes, Facebook) and planning for the metaverse. We also discuss the value of using consumer insights in product development and sharing these insights with your retail partners.
Listen to learn:
How K18 leverages consumer insights within their product development
Why TikTok and social commerce work so well for them — and how they discovered this
How they adapt their strategies for different platforms
K18’s plans for the metaverse
The failures they’ve learned from
The future of beauty and haircare tech