Laura Furiosi’s journey to becoming a prominent advocate for individuals navigating divorce began with a struggle through her own divorce. When she faced separation, she was met with overwhelming confusion and a significant lack of clarity regarding the legal process, despite being a successful professional.
Laura was fortunate to have a significant resource: her mother, a seasoned family lawyer. However, even with direct legal guidance, she identified a gaping gap in knowledge between the client and their lawyer, and within the family court system itself. The prevailing assumption was that clients knew the process, leading to confusion, unnecessary legal fees, and emotional turmoil. Laura’s deficiency was not a lack of intelligence, but a lack of accessible, plain-English guidance on navigating the complex system.
This personal challenge sparked an audacious vision: to create a better way for people going through divorce. Her solution was to build a profile and platform that could deliver practical, emotional, and legal guidance, ultimately helping people through one of life's most challenging experiences. Her ultimate aspiration was to help more people by expanding awareness of her resources globally.
From this need, Laura and her mother organically grew their solution. They first created The Divorce Course podcast, which now boasts over a million downloads. This led to the development of the Divorce Course blueprint and the upcoming Court Companion Course, addressing the need for step-by-step videos and explanatory content to fill the knowledge gaps clients commonly face.
The approach taken by The Divorce Course is unique, combining the legal expertise of a lawyer with the real-life perspective of a client. Laura focused on two strategic areas to build profile and reach:
The decision to enter the Stevie Awards for Women in Business was a direct action to level up brand awareness and increase their international profile, particularly after realising their content was being consumed globally. The results of this audacious step were immediate and far-reaching.
The impact of the Gold Stevie Awards was immediately noticeable:
A positive outcome of the work is the shift in perspective from the legal community. Initially, some lawyers hated the service, but now, many legal professionals and services refer their clients to the podcast to bridge the knowledge gap. The podcast has become a respected, one-stop shop for divorce-related information.
Laura’s story is a compelling call to action for anyone with a valuable idea to help others, regardless of opposition. Her key takeaways highlight the power of conviction and resilience:
Laura’s willingness to ignore the naysayers, especially those in the legal industry who initially opposed her work, proved to be an audacious and successful strategy that has since been validated by multiple awards and the gratitude of a global audience.
