In this episode of "That Solo Life," Karen and Michelle dive into the common struggle of "reviewer's remorse" that many PR pros, marketers, and communicators face when working with clients. They discuss the frustration of finalizing a project, only to have last-minute changes or new reviewers throw a wrench into the process.
They emphasize the importance of establishing a clear review process with clients, setting expectations early on, and limiting the number of reviewers to essential personnel. They also highlight the significance of trust between the client and the solo PR professional, ensuring that the end goal and messaging align seamlessly.
Throughout the episode, the hosts stress the need for open communication, patience, and understanding when dealing with clients experiencing reviewer's remorse. Karen and Michelle discuss the need to provide practical tips, such as creating a document workflow process, setting clear review criteria, and allowing sufficient time for discussion and revisions.
With personal anecdotes and insights, the episode aims to help fellow solo professionals streamline their review processes, minimize last-minute changes, and build stronger relationships with their clients. Tune in and let’s navigate the complexities of client feedback and strive to deliver the best possible outcomes in our solo careers.
Episode Highlights:
00:01:19 - Reviewers' Remorse Discussion
00:04:09 - Minimizing Reviewers' Remorse Occurrence
00:07:04 - Digging for Core Issues
00:10:27 - Importance of Trust in the Review Process
00:11:29 - Considerations for Printed Pieces
00:11:52 - Limiting Number of Reviewers
00:13:18 - Streamlining Feedback and Input
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