Description

That Solo Life, Episode 307: Media Under the Influence
Episode Summary 

In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane tackle the significant and timely topic of "Media Under the Influence." Together, they explore how modern-day pressures, including governmental interference and financial constraints, are impacting media integrity. They examine the implications for public relations, the importance of preserving local journalism, and how a free press is integral to maintaining a democratic society. With their uniquely supportive yet candid approach, Karen and Michelle share their perspective as seasoned communication professionals and empower listeners with actionable insights for championing an independent media landscape. 

Episode Highlights 

• [00:12] Welcome and episode introduction by Michelle and Karen. 
• [01:09] Introduction to the topic - What does "Media Under the Influence" mean? 
• [01:31] The erosion of media integrity due to governmental and corporate influence. 
• [02:14] Discussion on recent examples, including Stephen Colbert's show announcement and high-profile media lawsuits. 
• [03:36] The crucial role of journalism in public relations and democracy. 
• [06:34] A look at history - How stifling free press aligns with authoritarian regimes. 
• [07:15] Encouragement to consume diverse information for balanced perspectives. 
• [08:06] Reflection on diminishing local journalism and its ripple effects. 
• [11:30] Empowering solo practitioners to support and advocate for a free press. 
• [14:28] Final thoughts, inspiration for PR practitioners, and a message to protect media integrity.

Related Episodes & Additional Information 

• Episode 301: The Need for Thoughtful Engagement in an Age of Clickbait
• Episode 298: PR Potpourri: A Look Back at Q1 2025
• Episode 242: Media, Mayhem and What Happens in a Small Town

Additional Resources 

• Muck Rack Local Journalist Index 
• Why Local News Matters 
• How Local News Holds Governments Accountable
• PRSA Code of Ethics (scroll down for Provisions of Code)

Host & Show Info 

That Solo Life is the go-to podcast for public relations, communication, and marketing professionals who are navigating the unique challenges of working independently or in small teams. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the podcast delivers expert insights, encouragement, and actionable advice. Whether you're a seasoned pro or just starting your solo PR career, you'll find the support and empowerment you need. 

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• Visit Solo PR Pro for additional resources tailored for solo practitioners. 
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